Real Estate News – for late March 2010
While the wearing of the green is associated with St. Patrick’s Day, going green should be on the thoughts of homeowners towards the end of the month, whether actively looking or not to sell their home in 2010, as spring officially arrives across the country.
Never Underestimate Your Buying Audience
When it comes to selling a home, you have to understand what buyers are looking for – what is important to them in terms of how they are choosing to live their lives, as well as where they are choosing to live. The trend towards ‘going green’ and environmental friendliness and compatibility is no passing fancy. The world and the buying public are smarter regarding green awareness, and thus, anything you can do, to make your home trend towards this path will benefit you twofold.
1. It provides yet another built in and tangible value that can be reflected in the asking price of a potential home sale.
2. It provides you the seller and your agent something of real marketing value. In a soft market, a home with a healthy respect and care for and about its environment is a home that will attract attention.
Your personal opinions regarding environmental awareness aside, there is no doubt that homes ‘gone green’ have a decided appeal towards today’s home buying audience.
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